The Brand

The word “s n u g”, attached to the “home” symbol, identifies its brand meaning in a range of products that it represents – “Home & Baby”.


Both word and symbol intend to create an image, but also to cause a “positive emotion” on the customer - a “comfortable, nice, cosy and well arranged” feeling. This will be its strong identity in a diverse and competitive market.


It is a strong and secure formula, fundamental in its launch and promotion as a unique and individual value, but also necessary to its stay in the market.